Are you an Influencer on Instagram? Insightpool lets you track mentions on Twitter without missing any replies, while GMass is perfect for automating your influencer outreach emails. Influencers may not have exhaustive information about your brand and your messaging. When you are looking for influencers to collaborate with, typically people collaborate with people with similar follower counts. In order to get someone’s attention, it’s best to lead with how the collaboration could bring them value rather than what you’re getting out of it. But thanks to a growing number of influencers on Instagram and other social media platforms, you don’t need to find the next Kim Kardashian to get people to buy your product. Becoming popular on Instagram requires much time and effort, and if you help micro-influencers grow, you gain their trust and respect which may help you get better results with time. Here is a breakdown of the most common types of collaborations — including gifting campaigns, sponsored posts, sponsored hotel stays and press trips. Pitch them your ideas around the fun ways you would like to collaborate with them in the form of a Q&A. Work with niche influencers. One thing that can help is if you have an audience on Instagram yourself. Action step: Pick 2 to 4 influencers to start connecting with and give them a follow on Instagram! Here are the five best pieces of advice I can give you on how to successfully collaborate with other Instagram influencers. 10 Website Tweaks to Make to Increase your Email List Subscribers, Start & Grow your Youtube channel in 3 simple phases, How to Collaborate on Instagram in Four Simple Steps. Instead, they are Instagram users with anywhere from 1,000 to 100,000 followers. Without that important piece, you run the risk of not only being ignored but also turning someone off. Here is a guide on how to reach out to top influencers and get them on board to work with your brand. Reach your target audience through creative influencers with a perfect brand & product fit. That said, when it comes to collaborating, your numbers do matter. Yes, I can because I have a list below full of them. 4. When a micro-influencer features a product on their channels, it can come across like a trusted recommendation from a friend, rather than a celebrity endorsement. In fact, 59% of micro-influencers have reported that Instagram is the most effective platform to engage their followers. It's a fun way to build up excitement if more people (especially a blogger) is buzzing about a giveaway and it's likely to lead to more entries too. Now, there are three kinds of Instagram influencers. Of course, you want to make sure that there’s enough value for you to stay motivated and inspired during the process, but there should be at least equal value for the person you are reaching out to. We use cookies to ensure that we give you the best experience on our website. I looked at Instagram accounts in my niche with a similar following (around 1,000-2,000 followers) to see what brands they were collaborating with. The basics of collaborating with a blogger or brand influencer that stay the same. Also, add your website link to your Instagram bio to drive traffic created by your Instagram influencers to your blog. Need a few more Instagram tricks to keep your Instagram account growing and engaging? I Want Instagram Growth! However, if you as a business are making the first contact or reach for a collaboration, it should come from a professional e-mail address. Finding Instagram Influencers that are relevant for your niche can boost brand awareness, conversions, attract a higher audience and more. Well, that's not exactly how it works. You share images and videos of your life and the activities you feel passionate about. Ideas to collaborate with Food influencers. Easy + Actionable Marketing Tips Delivered Straight To Your Inbox. You can just scroll through your Instagram feed and pick anybody, right? I've got some up my sleeve with my Instagram Survival Guide for Boutiques, Shops and Product Sellers. One thing that can help is if you have an audience on Instagram yourself. Generate brand awareness, sales, high-quality content and more Instagram followers for your business. Most of the time, it’s because they never learned to pitch. Pinterest is the new influencer. Contact the blogger or brand influencer you would like to work with via e-mail. They have an audience and influencers know what they want, analyze them and respond to them. It all starts with creating an ad. When we talked before about hashing out all the details of the collaboration, one of the most important parts of the collaboration is figuring out beforehand what kind you want to have! What you need is a micro-influencer… TIP: Jeff uses Kicksta to get real and genuine Instagram followers; he also uses Hashtagsforlikes to find the most trending hashtags boosting his Instagram profile. There's no harm in seeing if a blogger with a much larger Instagram account (we're talking like thousands more) would be interested in collaborating with you, but it may be more difficult to work out a collaboration with them. 4 Easy Tweaks to Make Your Content Upgrade Stand Out! The average price for micro-influencers with fewer than 1,000 followers was $83 per post. You know it’s possible by looking at the Instagram accounts around you but how in the world do you do the same? In addition to calculating the engagement rate, it also rates the influencer and assesses their authenticity. This is a really simple way to collaborate … Melissa Hebbe is a social media strategist for boutiques, shops and product sellers and blogs all about social media marketing over at melissahebbe.com. Instagram influencer marketing is all the rage, as you already know. The pictures wouldn't look right and that blogger's Instagram followers wouldn't be interested in your business at all because they are probably interested in the same city style as the blogger, not the boho-chic style. Who better than to model them than a blogger that works in your field! Some post their e-mail address in their Instagram bio for easy collaboration access. You are born different and there is no one else out there like you . Not everybody checks their DMs consistently, so your message can go unread. Are you wondering how to run an Instagram influencer campaign? Since Melissa likes to keep the social in social media, she believes all platforms are a great way for boutiques, shops and small businesses to stay connected with their customers and audience. Welcome to The Coffee Date! Speaking of features, what kind of Instagram feature will the blogger be doing and how many? Teachers would just put you in a group and leave you with the other students to complete the project. It looks way more professional! 1. A n Instagram influencer has a lot of power over an audience and can determine people to make purchasing decisions. How Blogging Changed My Life: My Marketing Career Journey, 10 Affordable Ways to Promote Your Photography Business. One thing is certain; collaborating with influencers to reach your potential audience is an art in itself. Entrepreneurs can use Instagram to market their brand by structuring an Instagram influencer campaign. Research Influencers Thoroughly. Maybe you want to create a monthly Instagram Live series with one of your favorite Instagrammers as you talk about business, personal development, and life. But this is about to change, so keep reading. Make sure to sweeten the deal before you send your pitch and, when possible, add something that is beneficial to their audience so their community can benefit from the collaboration, too. And welcome to the class on how to collaborate with Instagram influencers on a shoestring budget. Nurturing long-term connections is an actionable way to invest in future promotion with the same influencer and drive a massive boost in sales. Instagram influencers will only collaborate with a brand that aligns with their own personal values. Keep in mind that just because someone has a lot of followers doesn’t necessarily mean they have high engagement. How to contact influencers on Instagram. Check out their profiles. This can be done by making a master list of the tasks that need to be completed in the pre-creation, creation, and post-creation phases. And it’s not that hard to do! If you're interested in growing your Instagram following, grab my free Instagram Growth Blueprint below! Daniel Wellington often gifts their minimalistic and elegant watches to influencers to encourage them to create posts like these. Micro-influencers aren’t big-name celebrities that you’ll find in the tabloids. How to collaborate with brands on Instagram. So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. You can't just pick anybody. It all starts with the types of products the brand influencer will be receiving — are there set products in place that need to be promoted or does the blogger get to choose what they would like to feature? A lasting relationship is always better than a one-time collaboration. Once you’ve found the influencers you want to work with you’ll need to reach out to … Yet, sometimes it might be difficult to find Instagram influencers for your niche. Next, you’ll want to set deadlines for each task based on your final target date for launching the collaboration. If you want to become an Instagram influencer and make money, organic is the way to go. No one wants to feel used for their audience. Have an awesome sale or promotion coming out and want to get more exposure to it? If you want to boost your sales and get more visibility , Instagram influencer marketing is the way to go. Most successful people begin by using Instagram as a hobby. Brands can post ads and search over 700,000 qualified influencers to achieve their Instagram influencer marketing goals. First, I want to make a public announcement. I see many businesses hesitate to collaborate with bloggers and brand influencers on Instagram because they don't know how to go about it. The good news is that you can still tackle this challenge using tools like Buzzweb. Partnering with influencers increases reach, brand awareness and revenue. Collaborations can be successful no matter how many followers you or the other person has. You need to pick someone that works well with your products and your business. Actually, this is a better approach anyway because your audiences will be far more targeted. Collaborate with people who have similar follower amounts than you. So many people shoot themselves in the foot because they choose the wrong Instagrammer to partner with. They will not jeopardize their reputation by recommending a brand that is diametrically opposed to their values. 2019 Pinterest Trends: My Predictions for Pinterest Growth, How to Create More Engaging Content on Instagram. How and why do you want the brand influencer to promote your products on Instagram? Neither they have a very glamorous or polished account, nor posed pictures which are retouched with dozens of filters. If you want to boost your sales and get more visibility, Instagram influencer marketing is the way to go. And let me tell you something: each one can vary. Are you looking to increase your visibility on Instagram? However, if the opposite is true, you’ll both have an opportunity to press pause on collaborations if you don’t work as well together. Enter an Instagram influencer marketing platform to engage their followers as reliable by a group. S good to have an audience on Instagram and see how to go their into. Over an audience on Instagram to monitor trending hashtags and topics specific niche social! Your purpose, found your influencers and see how to collaborate with — who has a lot of. Charge more than I ’ m breaking down why Pinterest is essential to your influencers easy... 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