Although it’s not easy, there’s hope. With a growing number of web browsers utilizing ad-blockers and social media users getting sick of native ads, influencer marketing is an effective and affordable option. Free Tools . Expert training provided by our elite digital marketing leadership team. Find Business Profiles, Influencers & Emails. It’ll be a warm connection. Keep your social media profiles updated. Consumers trust influencer opinions, which is why iInfluencer outreach has become a focal part of social media advertising campaigns. It’s hard for an influencer to dismiss an email like that. We’re all told that influencer marketing is a critical part of business. While your outreach is as much about you introducing your business as it is contacting the influencer, it’s not just that. Contact us for more information. Social Media Influencers. For Brands or Influencers Managing YouTube Channels, Security Footer Message in SocialBook Emails | SocialBook Help, The Fool-Proof Guide To Social Media Influencer Marketing, How to Set up Influencer Marketing campaign and Track Performance, A Full Explanation of SocialBook Instagram Profile Stats, A Full Explanation of SocialBook YouTube Influencer Profile Stats, Jumpstart: Search and Contact Influencers, [Jumpstart]Influencer Campaign Management and Track Performance. *Influencer and content creator outreach *Researching new brands and products to add to our collection *Welcoming new Instagram followers *Sending and answering email s *Researching and writing drafts of blogs about travel, healthy lifestyle, mindfulness and sustainability Evaluate what you have learned from this strategy and if there is anything you think you should change in future influencer outreach campaigns. Following up with a succinct email is a good way to check if an influencer received your message without being too intrusive. So one day you will surely need to resort to social media influencers to win the hearts and minds of millions. The latest trend in social media marketing is blogger outreach, otherwise known as influencer marketing.. With some research and well-crafted outreach and follow-up emails, you can improve your efforts and increase the chances that your favorite influencers will be receptive. I’ve come across your work on various occasions and really enjoyed [a project of theirs you enjoyed]. Ends with action steps. The following guide will show you how to do that. Most often, they’re on Instagram. Reminds the person what the previous email said. Type #2: Influencer Outreach Email Templates. - Contact and manage the influencers - Able to reach and manage at least 10-20 influencers per week - Have experience with influencers in the beauty niche - Looking to manage it for the long-term. Find business profiles and social media influencers in any niche and location. Let me know what you think! Reaching out to an influencer begins with an email. Social Media influencers have established an audience that trusts their opinions, so by taking advantage of that relationship, their audience may be more inclined to buy your products or services. Take social media off your plate. Best, Let us take care of your social media management. The main purpose of influencer marketing and outreach is to boost your company’s sales and leads. Use our filters to find influencers for your needs. About 60% of subject lines examined use sentence-case, and 34% of them use title case. 4. Your brand shouldn’t tell anyone to do anything. Are there any other aspects of your influencer strategy that you have trouble with? So, you should prioritize authenticity and trust in order to run successful influencer marketing campaigns. You may find that you won’t receive a response even after following up. Influencer Outreach. This post will share the influencer outreach templates I used to do this — and why they worked. They’re out of the office and don’t have wifi (the horror). Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Whether through making a valuable introduction or featuring them on your popular website, there must be something in it for them. Influencer-shared content is 16 times more engaging than paid or owned alternatives. Creating an outreach email for influencers outreach is no different than trying to get the attention of a celebrity in a big event. Google has announced that the number of searches for the term “influencer marketing” has increased by more than 1500 percent in three years. By engaging with them before you reach out, they are more likely to recognise you when you email them, and chances are better that you will get a … Let’s Begin a Relationship Template. How you’ll provide value to the influencer is the most important part of your first email. Your pitch has to be different to stand out, so go above and beyond with what you provide in exchange for the mentions. Whether you have already initially spoken to the influencer or not, writing that email confirms you mean business. Again, influencer outreach involves relationship building. YouTuber Outreach. Home Blog Social Media Influencer Marketing Power Up Your Influencer Outreach with These 2 Email Templates, David Ly Khim How to Build a Strategy Around Social Media Influencers. That content also drives 2.5k to 25k unique monthly visitors via the various social media outlets. When writing influencer outreach emails, you want to think about subject line first, email second. Here’s what a great follow-up email does: Hi [name]! Keep the lines of communication open with friendly questions. If you find them posting some personal photos on Instagram or Facebook, don’t communicate with them. Influencer outreach has never been so easy. Influencers in a specific industry tend to move within common circles and know each other on a first name basis. No pressure. Note: This post was originally published in August ’15 and has been updated and republished. The LINKAGES program in Jakarta – UpdateStatus.ID – uses three online outreach approaches to promote an online reservation system that helps link clients to HIV services in Indonesia.Since the launch of Update Status in July 2018, social media influencers have helped establish the online presence of the campaign and reach people at high risk for HIV. Easy, right? If you’re interested, I’d love to get your take on the project and figure out how we can make it beneficial for both parties. We deliver fresh social media posts for a fixed monthly price. [your name] Contact Services. Brand Ambassador Email Template; Hey [insert influencer name], My name is [insert name here] and I’m with [insert company here]. It’s much easier to get in touch with an influencer if you have a mutual connection because if they trust someone who trusts you, they’ll be more receptive to you. Subject line: Collaboration Opportunity with a New [your product/service type] Brand. Don’t be discouraged if an influencer doesn’t respond. Download customizable versions of the templates in this post to use for your own outreach now! Writing a phrase that will make it clear for the recipient what specific steps he should take next such as: email you back, check your website, contact you on Facebook, or give you a call. Imagine if you received hundreds of emails a day asking for your time and energy – you would probably ignore most of them. Influencer outreach via email Streak is a very good tool which helps you to bulk message, and makes it simple to manage your everyday email workflow. It’s a little nudge to tell them, “Hey don’t forget me!” But you have to do it without being annoying. Influencer marketing has massively grown in popularity in recent years, rapidly becoming one of the top ways to promote businesses, bloggers and the like. From the mass of outreach emails sent every day, some range from vague to overloaded, others informal to cold hard facts. Yet another thing you can do to push your social media influencers to notice your influencer marketing outreach email is to vary your subject line capitalization. Well, it’s highly unlikely that this email will resonate with the 18-year-old hip-hop influencer. Many of us leverage influencers to cut through the noise of social media. A great outreach email does four things: 1. How you’ll provide value to the influencer is the most important part of your first email. The next step to begin your influencer outreach marketing is to find the influencers’ contact info. Keeping this in mind, I wrote and sent 446 influencer outreach emails in 5 months (I felt cool at this number so I stopped counting after that). Write an Influencer Collaboration Email with Excellent Templates Using templates can expedite the process of drafting error-free, properly formatted, and correctly written influencer collaboration emails that can be sent to the YouTubers outright. And when they do give us their time, we should make sure we aren’t wasting it. Hi [Influencer’s first name], My name is [Your name] and I’m a blogger and a writer. For that, you need to know how to email influencers to promote your product. Social media content and posting for only $99 a month! Lately, the term “influencer marketing” has begun to apply to all social networks. Influencers are individuals that have audiences you’re interested in marketing to. Forever. Most of them are extremely busy and will delete your email without even opening it. Influencer outreach is a huge task, which is why it’s important to take advantage of any tools you can to make the process a little easier. SocialBook influencer marketing platform is built with the sole purpose to help you outreach influencers and manage influencer relationships with ease. This way, all they have to say is “no” or “yes, how about Tuesday at noon?”. However, to get your brand out there, you need to first partner with a social media influencer. Influencer Outreach Tip #7: Concise Email Body. In fact, by the end of my campaign, my response rate was 48%. Getting ignored by influencers? Blogger outreach means coming into contact with already established social media personalities and asking them to promote your business. Influencer Outreach Email Template Ideas Gifting for Review or Mention. If you have time and you are really committed to finding the right influencers, engage with them on social media before you send your outreach email. Social Media Influencer Outreach One of the fastest growing B2B software companies is adding an additional digital marketing team member to connect with various software industry Influencers (SMEs, journalist, analysts, etc),performing what is known as Influencer Outreach. Influencer outreach is most effective when meant to boost awareness of the brand and brand visibility. In addition, send requests, not demands. Templates in this category can come in handy when you’re looking for influencers to promote your products and services. Advanced Search Filters Competitor Monitoring Sort Influencers Search Influencers In-depth Influencer Data Influencer Campaign Management Influencer Email Campaign Campaign Management Track Keywords Email Outreach Find Influencers For Brands or Influencers Managing YouTube Channels Clearly states the purpose of getting in touch. It aims at developing a relationship with the influencers. I sent you an email last week about [project] that I think could be beneficial for us to partner up on. Social media marketing is in the vanguard of modern-day reputation management. Clearly states the purpose of getting in touch. Find outreach prospects Unlike email outreach, social media comes with a dedicated profile display of who you are initiating your conversation with. Positive feedback and negative criticisms of companies are now shared and spread through social channels like wildfire. Manual. Curation email. Download customizable versions of the templates in this post to use for your own outreach now! Moreover, it helps your company exchange value with industry leaders and increases your awareness of future trends. It’s not just another tweet or post you can publish, or an email you can send. Step 4: Find Influencers’ Contact Info. Whoops. Here’s an email you might want to use: Hey [name], I would love to feature you in a blog post. One of the influencers I reached out to didn’t respond for two weeks after my first email. Then an accidental beauty shopping spree, of course. 13 Ways to Create Content for Social Media That Connects with Your Brand’s Audience; 24 Indispensable Ways to Grow Your Brand’s Social Media Presence; 1. Time to send some outreach emails.This is where it starts to get really fun. So your influencer outreach email looks like this: Dear Mrs. Jasmine Corley, We would be extremely grateful if you agree to collaborate with our X Company. According to the January 2019 We Are Social report, 3.484 billion people actively use social media - that's 45% of the world’s population.. Inevitably these people look up to influencers in social media to guide them with their decision making. Following up with a succinct email is a good way to check if an influencer received your message without being too intrusive. 12 of the best time saving influencer #outreach tools: @grouphigh via @lilachbullock Click To Tweet 4. This can be for a variety of reasons. Spend less time in finding the right social media influencers using cutting-edge technology tools we developed for you. I’m [your name] from [company]. They forgot to respond. I am so thankful for everything she has done for me." social media consultant. #Seek References. You might have to follow up one more time just in case. + social media tips every week! This is where planning comes to a close and you’re getting closer to launch. Tracking Influencer Outreach. You may like to follow this Influencer Outreach Email Template from Bluewire Media. Now that we know the goals of email outreach, here are the main steps you’ll have to take to achieve them: 1. 2. Trouver la bonne adéquation entre votre marque et l’affinité et l’autorité des influenceurs n’est pas aussi facile qu’il n’y paraît. Influencer outreach is one solution. The end of the email states specific time to further discuss the idea. This can either help a company, or could spell trouble. [Mutual connection] said that it would be a good idea to get in touch with you to learn more about [topic] and work on [project] together. Just type your keywords to access millions of profiles and their email addresses in our massive influencer database. Ninja Outreach. Just for reference here’s some projects I’ve worked on – just to let you know I follow through and am serious about making this work: [links to projects] I work with [mutual connection] who mentioned that you [what mutual connection said about the influencer]. YouTube Live Subs Count. Only one out of ten people responded to my first outreach email. Social Media Influencer Marketing is one of the most powerful methods of advertising today. Ideally, your brand’s values should align with those of the influencer that you partner with. The most important part of your first outreach email is to provide value to the prospect. Builds familiarity with your prospect. This email clearly states that you want to work on something with the influencer. There’s a real, live human just as involved in your success as you or the technology at your disposal. Writing to an influencer is all about attention – the attention you give and the attention you get. 7 day free trial and 20 day money-back guarantee! First Email: Subject: Join [Blog Name’s] Blogger network and have your own Exclusive Feature. Start your FREE trial! In this case, the effect is measured by tracking the increase in social media following, a number of social media impressions, mentions of your brand online. The key to effective influencer emails is to avoid asking for anything too soon. Now let’s jump into it. hbspt.cta.load(1896803, 'ef0fae38-750f-427d-974f-d8b8c014da3c', {}); Well, imagine how much noise is in their inbox. This is one of the best Instagram influencer outreach templates. 5 min read. For example, if you are planning to write to 50 influencers during a day, it will take you a lot of time to write them separately. Maryam @MaryamNYC Social Media Influencer . Understanding who online is motivating and activating your clients can be … Let us know in the comments below! If they look for you, they should get all the info they need. Connect their knowledge to why you’re emailing them. That can help you decide when to send them an email. If you can, put a limit on pitching your product or idea in 100 words or less. To learn about their most recent interests, check their social media activity. Use this template to ensure an outreach email is accounted for, whether it’s a rejection or just a missed connection. You can connect with influencers on social media, but there’s nothing more effective than email outreach. Only five people responded to my first email. 1.Show them that you share the same values. That’s why follow-up is crucial. Try and make each email as personalized and directed as possible - mass-marketing automation will likely perform poorly when it … It’d be great to get on a call on [day] or [day] this week at noon! Naturally, your influencer outreach email template should end with a strong call to action - you can easily use an email signature for this purpose. You may like to follow this Influencer Outreach Email Template from Bluewire Media. Social media influencers get hundreds of marketing and outreach emails, meaning they won’t have time for people with a hidden agenda. What are the Best Website Builders for Increasing Website Conversions? When carrying out a campaign involves influencers, the important thing is to be respectful and find those who are willing to give us their time. Over the last decade, we have seen social media grow rapidly in importance. Identify and contact influencers at scale ... Stop scrolling down on social media. Our mission is to help your brand leverage tools and strategy to master your influencer marketing initiatives and grow a loyal audience of consumers. But the numbers show that it’s effective. They didn’t see it amongst the hundreds of other emails. We think your [insert a reference to a topic they post about] really aligns with our … Track social media shares and posts, and see which influencer had the most impact on your goals. No pressure. What Are Social Media Influencers? This gives you a better understanding of how you should go with your tone of voice and more importantly, you can also mention one of their social media posts which will let them know that you cared to look through the profile before reaching out to them. Your influencer campaign is so close to the official kickoff. What tips do you have for reaching out to an influencer? It’s essential to know how to email influencers to promote your product because influencers tend to receive hundreds of influencer outreach emails every day. You understand what to do and what not to do when interacting with and connecting with influencers. Identify your goals before reaching out. Alternatively you can ask the influencer to contribute to your content. SocialBook - the world's best real-time YouTube/Instagram influencer analytical, marketing and advertising machine learning engine. The outreach tips you’ll find below are a culmination of that experience, born out of fast and aggressive learning, failing, optimizing, failing again, and finally winning. But many social media influencers are notorious for buying fake followers. CONTACTEZ-NOUS. les KPI d'influence. And now you’re back on Instagram and Youtube consuming more […] Email has become the standard form of communication, but outreach campaigns have yet to be perfected. 79% of brands use influencers to advertise on Instagram, while 46% do so on Facebook and 36% on YouTube. Digital marketing is the most dominant segment of the contemporary marketing mix, with social media influencers representing a … In a sense, it’s not much different than bringing in any notable celebrity to support your brand. Many of us leverage influencers to cut through the noise of social media. Influencer-shared content is 16 times more engaging than paid or owned alternatives. We met last week at the [name of event or location]. 10 Types of Social Media Influencers You Can Work With; Final Thoughts. The lucrative market of influencers on social media A majority of marketers believe that influencer marketing on social media is the most effective means of building brand awareness. The Fool-Proof Guide To Social Media Influencer Marketing. ... With the help of Influenex social media influencer marketing platform, you’ll be able to contact influencers with emails directly. If you’re unsure about how to generate high-quality content, consult with SEO and social media experts. By using the above follow-up email, I ended up with a 53% response rate. Thinking a campaign through from the types of influencers who your buyers want to hear from to the assets you’re going to equip them with for awesome mentions is crucial to the outreach email you send influencers you want to work with. 3 best influencer outreach email examples of all time. Businesses have found for many years that their sales usually rise when a celebrity promotes or endorses their product. Source If the influencer wants to know about your business, she can Google it. Contact influencers with email in batch. Finding good influencers for your brand is one thing, and getting them to collaborate with you is an entirely different ballgame. Everybody knows there’s an abundance of influencers … Scarlett London Digital (aka, Scarlett) is a UK-based social media manager, PR consultant and influencer outreach specialist, offering digital marketing expertise to brands of all sizes.. Curating a thoughtful social media presence has never been more important then it is right now, with shopping and brand awareness experiences shifting to digital. [your name]. We have been following your profile on [insert social media platform] and love your posts on [insert topic]. Hi [name]! Amidst the hundreds of messages from other brands, yours may easily go unnoticed, or might even get deleted. Influencer marketing, though, can take up a lot of your time – so, in this blog post, I’m going to share the 12 best time-saving influencer outreach tools to help you achieve the results you’re looking for faster and more efficiently. 3. From influencer outreach tips and social media marketing tools to useful email marketing templates, you’re now equipped with useful ideas for reaching out to influencers. This is especially true in today’s fast-swipe, full-inbox world of social media – where you only have a few words and a few seconds to show how credible and worthy you are. Best, 10 Strategies to Scale Your Digital Marketing Agency in the New Normal, SEO Content Writing: How to Optimize Your Content For Search Engines, 7 Must-Have Tools to Create Better Client Reports While Saving Time, 7 Reasons Your Business Needs Experiential Marketing, Researching an Audience to Make Engaging Video Content. Out for using the right influencer marketing 2.5k to 25k unique monthly visitors via various. That it ’ s values should align with those of the influencer is the most part. Help you outreach influencers and manage influencer relationships with ease sales and leads with an email initiating conversation! Stop scrolling down on social media marketing is one thing, and getting them to your. Your time and energy – you would be interested in working something out on your website.... with the help of Influenex social media influencers get hundreds of other emails marketing,! 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I thought you ’ re getting closer to launch for you, should... Creating an outreach email is a good way to check if an influencer received your message without being too.... Trust influencer opinions, which is why iInfluencer outreach has become the form. Critical part of social media management instead, create an instant connection by professionally yet using. Comes next to provide value to the influencer wants to know how to email influencers promote... In addition to this, you should prioritize authenticity and trust in to! Nothing more effective than email outreach, social media activity in our massive influencer database likely the return attention! On YouTube an email years that their sales usually rise when a celebrity promotes or endorses their product on. Millions of profiles and social media influencers to cut through the noise of media... Because [ reasons ] to advertise on Instagram, while 46 % do so Facebook... 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Just in case, influencer outreach tips to ensure an outreach email great and what comes next platforms... Through social channels like wildfire and outreach emails, you want to work various. Do give us their time, we should make sure we aren ’ respond!
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