Focus on PROFITABILITY as the Key Measure of Success. Thus a company has to attract and retain those customers who are profitable. Bottom line. Understanding Profitability and Marketing’s Role. Maybe, maybe not. Strategic planning is a coordinated and systematic process for developing a plan for the overall course or direction of the endeavour in order to optimizing the future potential. The five strategic criteria outlined in this article are primary determinants of the strategic value of an alliance. There are two main elements that constitute strategic fit: (1) the customer’s expectation, which is the main building block of Strategic management is both visionary and practical and, at its best, finds an effective balance between these two poles.The functions of strategic management primarily revolve around setting a direction for your company, guiding the company as it moves in the direction that has been outlined, and evaluating and adjusting the articulated direction as the business and its environment … Indeed, it holds great potential for improving decision making and thereby performance, profitability, and value. Shouldn’t great customer service and powerful branding lead to profitability? Strategy fit means that both the competitive and supply chain strategies have aligned goals. strategic fit, we first describe its elements in detail. It allows organizations to be proactive rather than reactive. which helps to determine the future sustainability and the profitability of the organization, simultaneous with the integration of managerial capabilities, responsibilities, motivation and … 1. Strategic fit can be used actively to evaluate the current strategic situation of a company as well as opportunities such as M&A and divestitures of organizational divisions. Strategic Management can be defined as a decision-making process that leads to the development of the strategic position i.e. Many middle-market executives are concerned they’re behind the trend when it comes to data analytics. The work of strategic planning doesn’t stop at the strategic plan, but it’s a start! In Simple terms – An analysis of cost and revenue of the firm which determines whether or not the firm is profiting is known as profitability analysis ACHIEVING STRATEGIC FIT For any company to be successful, its supply chain strategy and competitive strategy must fit together. Potential strategic fit is a function of all of the following EXCEPT: A. firm’s strengths B. firm’s resources C. brand personalities D. product prices A strategic plan allows organizations to foresee their future and to prepare accordingly. Using these criteria to identify genuine strategic alliances in the portfolio today and as a guide for developing future strategic alliances are the first steps … The main aim of a business is to earn profits. This is known as profitability analysis or customer profitability analysis (CPA). It’s easy to think of reasons why profitability shouldn’t be the key measure of success. Strategic fit is expressed in the synergy potential (2 + 2 = 5) of the merger. 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